ISUW 2023 Speaker

Thomas N. Mikkelsen
Section Head, Behavioural & Social Innovation, Smart Innovation Norway

Thomas is a leading expert in the fields of customer engagement, communication and behaviour in the utility sector. He was a former energy utility marketing director with experience of effective customer apps and other online services that brought mass customer engagement and behaviour changes; for instance, pioneering the field of digital marketing with prize winning campaigns like European Utility Award winner; The Meter Hunt for Danish utility SEAS-NVE. He worked as a Senior Manager with international companies like Panasonic and Green Energy Options in developing the future business of smart home technology and home energy management systems through visualisation of energy use in private homes and creating customer relations through the use of big data. Thomas is engaged in several inter-European networks focusing on user involvement, customer interaction and actual implementation of smart energy technology. He was, for instance, the 1st rapporteur of Bridge’s Working Group on Customer Engagement and is currently Task Leader Joint Communication Efforts ensuring knowledge exchange between EU-funded projects.