Paul uses knowledge on psychology and research methods to design and implement customer engagement strategies. He is a former university demonstrator where he taught psychological research methods and applications. Paul holds a PhD in the field of social psychology and communication. Paul has an academic background in which he developed expertise in conducting research projects and statistical analysis and coding. At GECO, Paul is currently involved in the H2020 SYNERGY, SENSEI and IElectrix projects. In these he is responsible for developing stakeholder engagement strategies and running living lab activities.